COVID-19 came out of nowhere. Well, it came from Wuhan, China, but let’s just say, it caught us all off guard. No one saw the nation-wide…world-wide shutdowns and rapidly spreading disease coming. For business owners, especially independent, small business owners, this rapid change was earth-shattering, bringing business to a halt and requiring long-established businesses to completely reinvent their business models. But, this isn’t an article about how sucky the spring of 2020 was. It’s summer and businesses are opening up. People are getting out and about more and more. But, the world we’ve returned to has changed. Your business has most likely changed significantly. Your staff may be wearing masks, cleaning is a much bigger priority than ever before, and your customers may be hesitant to visit your businesses. People are thinking twice before they venture away from their homes and they want to know that they’re safe returning to the “normal” activities they once knew. So how do you help make your customers feel comfortable and boost your business? Following CDC guidelines and getting your physical place of business as safe as possible is a big step. But, a clean-up of your online presence is just as important.
1. Update your website.
Your website should clearly communicate what you’ve changed, what your customers can expect, and how you’re taking extra steps to keep them safe. Running an errand, stopping by a store, or scheduling an appointment now requires thought, planning, and research – all being done safely from our homes before we venture out. Does your website tell a story of safety, cleanliness, and concern for your customers? If not, now’s the time to make that update.
2. Use technology to your advantage.
If this pandemic had happened in the 90’s, social distancing would have been much harder. Trapped in our homes with limited options to see our family and friends or stay connected. Now, in 2020, we have Zoom and Facetime, the answers to all our questions in the palm of our hand, and constant updates and information. How can your business tap into this technology to make it easier for your customers? Virtual appointments? Online ordering? If you’re not embracing technology, you could be missing out on customers who are more comfortable connecting from the safety of their homes.
3. Communicate…a lot!
Social media, email, text, chat…there are many ways to communicate with customers that don’t require a visit to your business or even a phone call. The easier it is for your customers to communicate with you, the better. And, as all good communications, the conversation should go both ways. Make sure you’re sharing honest and open information with your customers. The effects of COVID-19 will be with us for many years to come. It will most likely change the way we do business for the foreseeable future. Will you adapt, embrace technology, and show your customers you’re ready to do business in a virtual world? You don’t have to do it alone. Roots Digital is here to help. Contact us today for your free website review and consultation.